We believe that being a social conscience business is not about the amount of cost involved, rather the amount of care. Our goal is to create positive societal and community impact with thoughtful actions that touch people’s lives and address greater needs. We work to effect change with one contribution at a time either through our own philanthropic causes or by working together with like-minded people and initiatives. To that end, we engage in several on-going charitable initiatives with which we hope to do our share in creating a better world.
One of our initiatives is to encourage our employees to make positive social changes. As part of this undertaking, we participated in the celebration of Eid al-Fitr by spreading joy amongst the children with cancer at King Fahad National Centre for Children's Cancer (KFNCCC) at Riyadh. The CCC employees distributed gifts for all patients, both in-house and out, which brought a smile to everyone’s face.
KFNCCC's management expressed their appreciation for our initiative which contributed greatly to creating a cheerful atmosphere in the center during Eid – a festival which is all about the generosity of giving.
As we continue in our efforts, we stress on the need to combine all efforts between the private and public sectors to serve the overall human welfare.